As social media becomes a popular tool for the insurance industry for investigating claims and, at times, pricing insurance policies, consumers are being warned to watch what information they share on their favorite networking platforms. A new study from the Paw Research Center, a market research and trend analysis firm, shows that the majority of adults in the U.S. (64%) have an active social media presence. The study finds that a scant few of these people have any knowledge on how to protect the information they share on these platforms…
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Report shows that social media is beginning to play a bigger role in insurance
Social media is continuing to play a growing role in the insurance industry. The practice of scouring a consumer’s Facebook or Twitter page is already being used by many insurance investigators in the country, but the process may soon become automatic, making social media data a major factor in determining the outcome of claims and the price of insurance coverage. Making the matter more alluring for insurers is the fact that regulatiors throughout the nation have not yet established guidelines on how social media data can be used in terms…
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