Tag: Safeco Insurance

Liberty Mutual’s Big Move: Why Safeco Insurance Is Retiring After 100 Years

H. Cutner
Liberty Mutual

Safeco Insurance to Retire Brand Name by 2026, Liberty Mutual Consolidates Personal Lines Under Its Banner The insurance industry is undergoing another round of transformation, with Liberty Mutual Insurance announcing plans to retire the Safeco Insurance brand name in 2026. Safeco, a name synonymous with the independent agent channel for home, auto, and specialty insurance, will no longer serve as a standalone identity. All of Liberty Mutual’s personal lines products will instead operate exclusively under the Liberty Mutual name. Safeco’s Legacy of Strength and Partnership Since its founding in 1923…

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Liberty Mutual and Safeco to Exit California Condo and Rental Insurance Markets by 2026

Angela Linders
Liberty Mutual Condo and Rental Insurance

California’s Insurance Market Faces Another Major Shake-up Liberty Mutual, one of California’s major insurance players, has announced it is pulling back on its condo and rental insurance offerings through its subsidiary, Safeco. This decision is expected to impact around 88,000 policyholders across the state. Starting this month, Safeco will stop issuing new policies for condos, renters, and watercraft, while all existing policies in these categories will begin non-renewals in January 2026. While Liberty Mutual has emphasized its continued commitment to offering core Safeco products such as auto, home, and umbrella…

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Agencies with digital insurance features grow 60 percent faster than rivals

Logan B.
Digital insurance - people using computer

Online options have become highly important to consumers interacting with their insurers. While the importance of digital insurance features was already on the rise by 2019 and earlier, the pandemic has accelerated this trend. Customers have come to view online features as a necessity instead of a convenience. According to recent data, agencies that have adapted to this requirement and that have offered the best digital insurance options have experienced a substantially higher growth rate than their non-digital competition. In a recent survey of 600 independent agents in the United…

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