Mascots and Marketing Mastery in the Insurance Industry When was the last time you heard the name “Liberty Mutual” without imagining an emu in sunglasses? Or thought of Allstate without the charming calamities of Mayhem? These quirky mascots have become household icons, and for good reason. According to a recent MarketCast study analyzing insurance advertising performance from January 2024 to February 2025, mascots like Liberty Mutual’s LiMu Emu and Doug, Allstate’s Mayhem, and Progressive’s Flo and Jamie are leading the charge in how brands connect with their audiences. From humor…
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Texas Senate Bill 1246 Proposes State-Run Auto Insurance Program
With insurance premiums steadily climbing and accessibility becoming a key concern, Texas lawmakers are pushing for change through Senate Bill 1246 (SB 1246). This groundbreaking proposal introduces a state-administered auto insurance option, aiming to improve affordability and competition in the auto insurance market. Sponsored by State Senator Roland Gutierrez (D-San Antonio), the bill brings the promise of accessible coverage for millions of Texans while challenging the dominance of private insurers. Affordable Auto Insurance for Texans SB 1246 seeks to establish a public auto insurance program administered by the Texas Department…
Read MoreWhy Insurance Companies Are Skipping Super Bowl LIX
Super Bowl LIX: Why Insurance Ads Are Missing from the Big Game Super Bowl commercials have long been an event within the event—a parade of creativity, humor, and sometimes absurdity. Yet, this year, something curious is happening. For Super Bowl LIX in 2025, not a single property and casualty insurance company, including big names like State Farm, Progressive, GEICO, and Allstate, will grace the advertising slots. This shift leaves some wondering what changed in an industry once so eager to captivate America’s largest annual audience. The reasons, as it turns…
Read MoreTop Insurance Companies: Unpacking Auto Insurance Claims Criticisms
Top Performers in Auto Claims Handling Amica leads in auto insurance claims handling, securing the top spot in J.D. Power’s 2023 Auto Claims Satisfaction Study with 909 out of 1,000 points. Customers praise Amica for quick and efficient claims processing and excellent customer service. Erie Insurance ranks second with a score of 902. Customers highlight the insurer’s professionalism and fast claims process. Erie offers a unique benefit: Coverage for pets injured in accidents Up to $500 per pet $1,000 per accident State Farm stands out for its user-friendly online claims…
Read MoreGEICO losing auto insurance ground to State Farm and Progressive
Early data from NAIC indicates that the Berkshire Hathaway-owned insurer is losing market share to competitors. Following a rocky 2023 for the personal auto insurance business in the United States, early data released by the National Association of Insurance Commissioners (NAIC) suggests that auto insurance company GEICO is losing ground to its larger competitors State Farm and Progressive. State Farm has held the top spot for many years in the US While it’s no big news that State Farm is still the largest auto insurance company in the United States…
Read MoreIllinois auto insurance rate calculation overhaul in the works
State Rep. Will Guzzardi is seeking to ban “excessive” increases and price calculation factors. Illinois state Rep. Will Guzzardi is seeking to require that auto insurance companies obtain state approval before they can implement rate hikes. He is also aiming to implement a ban for “excessive” rate increases and stop insurers from being able to use occupation, gender or credit score to calculate premiums. The largest car insurers in the state have increased rates by $527 million since the start of the year. According to analyses conducted by two consumer…
Read MoreAllstate loses long-held second place in home state Illinois auto insurance market
The insurer has long held the number two position in the state, but Progressive’s growth was faster. Progressive has, for the first time, taken Allstate’s position in its Illinois auto insurance home state market. Based on a key measure, Allstate has lost the position it has been holding for decades. Based in Cleveland, Ohio Progressive now provides Illinois auto insurance for a larger number of vehicles than Allstate, which is based in Northbrook. This tally uses the figures filed with the state Department of Insurance. Possibly more importantly, Progressive’s rapid…
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