A new report has just been released that has provided an in-depth analysis of the adoption of online and mobile commerce strategies by insurance companies in BRIC countries. The report is entitled “Online Strategies of Banking and Insurance Companies in the BRIC Countries”. It provides insight into the latest insurance industry trends in China, India, Brazil, and Russia. What it found was that the industry in those countries are adopting social media as a part of their online and mobile commerce marketing tools. It also looked into the drivers and…
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Attensity unveils new insurance industry social analytics solution
Top Social CRM social analytics and engagement app provider, Attensity, has announced its latest product, which consists of a solution for the insurance industry that broadens the flagship text analytics app by the company with new and unique topics, category sets, dashboards, and reports that are designed specifically for the needs of the insurance industry. This new solution has been created to allow insurance carriers and other businesses within that industry to perform a timely and accurate analysis of customer conversations over social media as well as other unstructured sources,…
Read MoreProgressive Insurance adds to mobile commerce offerings with recreational and sports vehicle coverage quotes
Progressive Insurance has announced that it has expanded its mobile commerce offerings to consumers by adding the ability to use a smartphone or tablet in order to receive quotes for the coverage of motorcycles, RV’s boats, and other recreational and powersports vehicles. Progressive Insurance is already the leading motorcycle insurance company in the United States, and is also the top boat and RV insurer. Clearly, it saw the benefit in expanding its current mobile quote optimization to include this group of vehicles as well as more traditional cars, SUVs, pickups,…
Read MoreFidelity Investments takes on new financial technology with mobile insurance and deposit features
Fidelity Investments has announced the latest changes to its iPad app, with a new mobile deposit feature that will allow investors to take advantage of the latest financial technology and make individual retirement account deposits that are quick and simple. The apps for Android and iPhone will also have new mobile deposit features added to them. The company justifies the changes with its data that shows that in 2011, it experienced a tripling in its year-over-year mobile usage. This indicates that as there is a greater prevalence of mobile device…
Read MoreGoDB Tech develops Mobile Insurance POS (point-of-sale) platform for Reliance General
GoDB Tech, a leading software product firm specializing in enterprise mobility solutions, today announced it has led the development of a mobile insurance point of sale (M-POS) application for Reliance General Insurance (RGICL), one of India’s leading private general insurance companies. The M-POS application is presently rolled out on Android devices and is powered by the GoDB Mobility platform, which is already deployed on the existing PC based Offline POS systems at RGICL across the country. The Mobility platform is a state-of-the art Mobile Enterprise Application Platform (MEAP).The platform equips…
Read MoreProgressive Insurance joins Electronic Arts in adding the brand to The Sims Social on Facebook
Progressive Insurance has partnered with Electronic Arts Inc., in a collaboration that will add sparkly unicorns to The Sims Social™ in order to make a branded quest available to the millions of individuals who play the social game. This is the first time that The Sims Social has included a branded quest into the game, but it will not be changing the gameplay itself. According to the media manager from Progressive, Chris Scott, “We wanted to make a quest that was fun and rewarding, but didn’t jeopardize the integrity of…
Read MoreAmerican Family Insurance unveils new mobile marketing strategy
Mobile ad network, Mojiva, which has a specialty in cross-platform, “big idea” mobile commerce marketing strategy development and creation, has announced that it will be forming an mobile ad campaign with multiple executions for American Family Insurance. This campaign is to be created with engagement as its primary focus, and will help to build awareness among consumers who use mobile devices. The insurer will be using this strategy to help spread the word about its life, homeowners, auto, health, farm/ranch, and business insurance products which are currently available in 19…
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