Tag: lady gaga

Super Bowl Ads Take a Backseat as State Farm and FireAid Put Communities First

Tate Ellison
Los Angeles wildfires homes and cars totaled

State Farm Reallocates Super Bowl Ad Budget to Support Californians Impacted by Wildfires Southern California continues to deal with the destruction caused by widespread wildfires, which began on January 7, 2025. Amid these challenges, State Farm has decided to redirect its Super Bowl advertising budget to initiatives aimed at helping those affected by the disaster. The company’s efforts include expediting claims, offering premium payment extensions, and deploying their Catastrophe Response Team to provide ground-level assistance. This initiative, combined with the upcoming FireAid benefit concert, highlights a broader focus on supporting…

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Event insurance policy for Lady Gaga’s Super Bowl gig may cost over $100k

Julie Campbell
Lady Gaga event insurance policy super bowl halftime show

Her rooftop stunt may be flashy and exciting but it can also bring massive profits to insurers. On February 5, Lady Gaga will headline the Super Bowl halftime show and will require a substantial event insurance policy for the performance. She intends to perform on top of the NRG Stadium cover dome in Houston. Organizers are scrambling to assemble plans to safely put her on the dome in the first place. While it’s clear that every measure will be taken to ensure Lady Gaga will be safe the entire time,…

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