In order to shake the idea that all insurance companies are untrustworthy, hard-to-reach opportunists, you’ll need to do your part to prove to your customer that you are indeed looking out for their best interests. Perhaps one of the best ways to do this is to make sure your insurance company is as accessible as it possibly can be. From your digital presence to your physical premises and your marketing content, you need to make sure it’s inclusive for it to be effective, and for everyone to benefit from your…
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Google insurance shopping site to launch in California
The internet giant has now finally announced the beginning of its long awaited and expected website. The industry in the U.S. has been antsy to see what the start of the Google insurance offerings would bring to the shopping experience, and the wait has finally come to an end, as the internet giant has revealed that it will be launching its website, to start, in California. A U.S. version of the company’s Google Compare auto insurance comparison and policy shopping site will soon arrive. That service launched in the U.K.…
Read MoreHealth insurance exchange site boosts privacy
Broad alterations are being made by the Obama administration to keep consumer information safe. According to several reports, the Obama administration seems to be implementing a range of different changes to the federal health insurance exchange website in order to ensure that consumer information is being better protected. This move comes in response to objections that have been made by privacy advocates and lawmakers. The Associated Press (AP) reported that certain details, such as the income of consumers, as well as whether or not they were tobacco users, was being…
Read MoreInternet or insurance agent – Will websites shut down neighborhood agencies?
As more people go online to shop for and purchase policies, what will happen to professionals in this industry? Despite the fact that many large insurers are making it possible for consumers to shop online to purchase the coverage that they need, many still feel that the insurance agent still does – and will continue to – play a vital role in this industry and agencies won’t be headed anywhere for the next several years. In fact, at the same time that websites are offering more self-service features, more agents…
Read MoreHealth care reform enrollment goal reached in Maryland, after all
A research error had made the success of the state’s exchange look unlikely until it was finally identified. Since the start of the implementation of the health care reform in Maryland, it has looked like the state would only just barely meet its enrollment goals – if it would actually reach them at all. However, recent reports have shown that the first goal that was set was actually based on inaccurate data. As it turns out, since the data upon which the original health care reform enrollment goal was established,…
Read MoreFinding a webmaster to build your insurance marketing website
Building an insurance agency website is something almost anyone can do with a few clicks of a mouse. However, these ready-to-use sites are often plain and there are many people using the same template. If you want something you have total control over and that has your own unique stamp on it, you should hire a webmaster to build and even run your site for you. Before you choose, there are some important things to ask a potential webmaster so you know you have chosen the right person for the…
Read MoreEnrollment in Colorado health insurance exchange growing slowly
State exchange sees more activity Enrollments in Colorado’s health insurance exchange have been lagging behind that seen in other states throughout the U.S. Technical difficulties with the exchange’s website and servers has made it difficult for residents to enroll for coverage. Colorado runs its own insurance exchange and has managed to avoid some of the problems associated with the federal government’s exchange network. Even as the problems with the state’s exchange are being fixed, consumers seem somewhat uninterested in purchased coverage through the marketplace. Consumers have not yet been won…
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