Tag: insurance marketing

Liberty Mutual’s Big Move: Why Safeco Insurance Is Retiring After 100 Years

H. Cutner
Liberty Mutual

Safeco Insurance to Retire Brand Name by 2026, Liberty Mutual Consolidates Personal Lines Under Its Banner The insurance industry is undergoing another round of transformation, with Liberty Mutual Insurance announcing plans to retire the Safeco Insurance brand name in 2026. Safeco, a name synonymous with the independent agent channel for home, auto, and specialty insurance, will no longer serve as a standalone identity. All of Liberty Mutual’s personal lines products will instead operate exclusively under the Liberty Mutual name. Safeco’s Legacy of Strength and Partnership Since its founding in 1923…

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Why Insurance Companies Are Skipping Super Bowl LIX

Angela Linders
Super Bowl LIX Commercials

Super Bowl LIX: Why Insurance Ads Are Missing from the Big Game Super Bowl commercials have long been an event within the event—a parade of creativity, humor, and sometimes absurdity. Yet, this year, something curious is happening. For Super Bowl LIX in 2025, not a single property and casualty insurance company, including big names like State Farm, Progressive, GEICO, and Allstate, will grace the advertising slots. This shift leaves some wondering what changed in an industry once so eager to captivate America’s largest annual audience. The reasons, as it turns…

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Amplify Your Best Life Insurance Lead Generation Effectively with Fiverr – Uncover the Strategy

Loreen
best life insurance lead generation system secrets and tips

In the competitive world of insurance sales, generating life leads can be a challenging task. However, there’s a secret weapon you might not have considered yet – Fiverr. With a decade of experience under my belt, I’ve discovered that this platform can be a game-changer in terms of boosting your lead generation efforts. In this article, we’ll explore what Fiverr is, how to open an account, and how you can leverage it to get more life leads. What is Fiverr? Founded in 2010, Fiverr is a global online marketplace that…

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Independent Agents Should Promote Drug Plan Savings Now To Lock In Medicare AEP Leads

Jesse Slome
Independent Agents Should Promote Drug Plan Savings Part D Coverage- insurance sales

Navigating Through the 2023 Medicare Annual Enrollment Period: Valuable Tips for Independent Agents Starting shortly, hundreds of millions of dollars will be spent by insurers and major marketing organizations designed to generate Medicare AEP leads. AEP is the Annual Enrollment Period during which tens of millions of seniors with Medicare plans can freely switch coverage. The 2023 Medicare Annual Enrollment Period (AEP) begins October 15. Expect record-setting spending on cable television ads, online banners and click-through ads, as well as direct mail. Independent Medicare agents simply can’t compete with the amount…

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Good News Long-Term Care Insurance Agents Should Be Sharing

Jesse Slome
long term care insurance agents have good insurance news

Agents tired of the seemingly endless negative news that has plagued the long-term care insurance industry finally have some good news to share. Actually, two pieces of welcome news. Costs for long-term care insurance protection are down from the prior year. In some instances, costs are as much as 15 percent lower. Considering all the negative news focused on rising prices and their impact on consumers, especially older Americans, this is a bit of welcomed, good news. The data comes from the just released 2023 Long-Term Care Insurance Price Index…

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Tips For Agents Marketing Medicare Solutions In A Recession

Jesse Slome
insurance agent medicare

A slight variation of the old joke goes, what’s the difference between a recession and a depression. The answer is simple, when my portfolio is down 30% it’s a depression; when yours is down it’s only a recession. Ask most Medicare eligible seniors and chances are you’ll hear worries about their current financial situation.  And while consumer confidence rose for a second straight month in September, the nation’s collective mood is concerned. Markets rise and fall. Recessions come and then they pass. Consumer confidence measures a rather specific set of…

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100% Real Instagram Followers and Likes with GetInsta

Guest Author

GetInsta is a sophisticated app that is designed to increase the strength of the real Instagram followers and likes. There are different parameters and useful technologies which can be effective to get a positive response. Find numerous attractive and versatile features plans which can be effective and result oriented to bring changes and to get benefits from an instant and reliable source of action plans. Due to many reasons, people need to increase the strength of real likes and followers. Make sure how to get satisfied to increase free Instagram…

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