Live Insurance News

Insurance news made as Progressive launches campaign with no Flo

September 25, 2013September 23, 2013 Julie Campbell

The latest ads from the insurer are concentrating on values instead of the typical discount focus. The mental image that is called up when thinking about Progressive typically includes Flo, the perky sales clerk who has become the company mascot, though this is not the case in the latest insurance news relating to the insurer’s marketing campaign. The light hearted ads from the insurer have become a signature advertising style. That said, the latest campaign is making insurance news by breaking with their tradition and implementing a much more serious…

Insurance industry is using social media but needs to learn the ropes

July 15, 2013July 13, 2013 G. Turner

Social Media Marketing for Insurance Industry

Though the methods are being used by insurers, they still have yet to do it properly to generate results. The insurance industry has shown that it is getting on board with the use of the latest online techniques for marketing, including social media, but until now, it hasn’t been using it properly. Insurers are now taking the time to try to get it right when they are attempting to communicate with consumers. The Insurance Information Institute (I.I.I.) president, Robert Hartwig, explained that social media is an important way for the…

13 Ingenious Insurance Advertising Ideas and Marketing Tips

April 10, 2013April 21, 2014 Guest Author

As an insurance agent, you are always looking for ways to promote your business without becoming stale. In a world full of annoying salespeople, here are a few fresh ideas to help you market your agency and score long-term leads: 1. Fish for Leads Ask if you can leave a fishbowl on the counter of a busy local business. Solicit business cards and advertise a drawing for a gift card to the establishment. Use those cards as leads. Always carry plenty of business cards with you. Drop them in fishbowls,…

Auto insurance no more popular following celebrity ads

February 2, 2013January 31, 2013 Julie Campbell

The industry has spent billions on actors and athletes, but it has made little difference for boosting sales. A recent report by McKinsey & Co. has revealed that while American auto insurance companies spent billions to include professional athletes and famous actors in their ads, but when all was said and done, they had little to show for it. There appears to have been a virtual race to generate the best marketing over the last ten years. The auto insurance companies in the country have increased their marketing spending by…

Celebrity insurance video spoof with Kylie Minogue

October 11, 2012October 11, 2012 Julie Campbell

The singer bares her bottom in a fake advertisement from UK artist Katerina Jebb. Kylie Minogue made celebrity insurance news when she exposed her rear end in the spoof video ad by U.K. artist Katerina Jebb, which is now going viral across the web. The singer took part in the fake ad for body coverage. Minogue took part in the joke body coverage policy ad that has her stepping up a long flight of stairs in slow motion while wearing a sleek, white, long evening gown which is so low…

Android App for AAA Insurance launched

December 4, 2011December 4, 2011 Julie Campbell

AAA Insurance is now providing a free mobile app to Android-based smartphone users to provide them with a greater ability to obtain assistance from the scene of an accident. This is only one of several free mobile applications being offered by AAA Insurance. A similar app for users of iPhones and iPads was already launched in May 2011, but the hope is that by expanding its availability to Android device users, as well, more motorists will benefit from assistance at the scene of a crash. The app provides drivers with…

Adweek’s “Brand Genius” Marketer of the Year award honors Progressive Insurance CMO

October 30, 2011October 30, 2011 Julie Campbell

The coveted Brand Genius award for 2011, formerly known as the Marketer of the Year award, presented by Adweek, has been given to the chief marketing officer of Progressive Insurance, Jeff Charney. The marketing and advertising industry trade publication names the winner of the award based on honoring the “brands that shape our culture and the individuals who catapult them to success.” After being named for the award, Charney said that he was honored to be able to accept it on behalf of the entire company, and was pleased that…