Live Insurance News

Insurance marketing spending war is easing

March 28, 2014March 25, 2014 G. Turner

The battle between Allstate and Geico over ads now appears to be cooling down. There has been an insurance marketing war going on between Allstate and Geico in terms of spending on ads, but now after two years of increases that have been in the double digits, it is now being reported that the later of those insurers had boosted its ad spend by only 5 percent in 2013, to reach $1.75 billion. At the same time, Allstate Corp. is also slowing its rate of spending on the ads that…

How to create a YouTube channel for insurance marketing

February 1, 2014January 31, 2014 Guest Author

Video SEO is important for anyone wishing to get more traffic to a blog or website. Video is becoming more popular as a way to draw in potential clients seeking more information. The video market for insurance is wide open, so now is the time to get involved. In order to get video onto a blog or website, the video must be hosted. YouTube allows anyone to upload any video which can then be linked to or shared anywhere online. Here is how to start a YouTube channel to get…

Auto insurance no more popular following celebrity ads

February 2, 2013January 31, 2013 Julie Campbell

The industry has spent billions on actors and athletes, but it has made little difference for boosting sales. A recent report by McKinsey & Co. has revealed that while American auto insurance companies spent billions to include professional athletes and famous actors in their ads, but when all was said and done, they had little to show for it. There appears to have been a virtual race to generate the best marketing over the last ten years. The auto insurance companies in the country have increased their marketing spending by…