Following the end of the state-set auto insurance rates in Massachusetts three years ago, there have been over a dozen new insurers that have rushed in to take their piece of that sector. However, the largest auto insurer in the country, State Farm Mutual Automobile Insurance Co., has decided that it will be remaining outside of the state. Other insurers that have made their way in include Allstate, Geico, and Progressive. It’s believed that a fourteenth new auto insurer, Sun Prairie, Wisconsin-based General Casualty, will soon be joining that market.…
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GEICO launches Facebook app to connect with consumers
With the nation’s health insurance system soon to become electronic, other insurance industries are attempting to establish their digital presence in the hopes of connecting with consumers. GEICO Insurance has long enjoyed a formidable presence on the Internet, even before the so-called “digital gold rush.” The auto insurer is looking to further its reach, however, and has launched a new application on Facebook titled “GEICO Shortcuts.” The app will help GEICO customers find policies through the social network. Facebook has been targeted by the insurer due to its dramatic and…
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