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LiMu vs. Mayhem vs. Flo: Who Wins the Branding Wars in Insurance?

April 1, 2025 Marc

Mascots and Marketing Mastery in the Insurance Industry When was the last time you heard the name “Liberty Mutual” without imagining an emu in sunglasses? Or thought of Allstate without the charming calamities of Mayhem? These quirky mascots have become household icons, and for good reason. According to a recent MarketCast study analyzing insurance advertising performance from January 2024 to February 2025, mascots like Liberty Mutual’s LiMu Emu and Doug, Allstate’s Mayhem, and Progressive’s Flo and Jamie are leading the charge in how brands connect with their audiences. From humor…

Adweek’s “Brand Genius” Marketer of the Year award honors Progressive Insurance CMO

October 30, 2011October 30, 2011 Julie Campbell

The coveted Brand Genius award for 2011, formerly known as the Marketer of the Year award, presented by Adweek, has been given to the chief marketing officer of Progressive Insurance, Jeff Charney. The marketing and advertising industry trade publication names the winner of the award based on honoring the “brands that shape our culture and the individuals who catapult them to success.” After being named for the award, Charney said that he was honored to be able to accept it on behalf of the entire company, and was pleased that…