Mascots and Marketing Mastery in the Insurance Industry When was the last time you heard the name “Liberty Mutual” without imagining an emu in sunglasses? Or thought of Allstate without the charming calamities of Mayhem? These quirky mascots have become household icons, and for good reason. According to a recent MarketCast study analyzing insurance advertising performance from January 2024 to February 2025, mascots like Liberty Mutual’s LiMu Emu and Doug, Allstate’s Mayhem, and Progressive’s Flo and Jamie are leading the charge in how brands connect with their audiences. From humor…
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Homeowners Insurance Reimagined: The High-Tech Tools That Could Cancel Your Coverage
In-Depth Look at New Trends in Homeowners Insurance In today’s world, protecting your home means more than just locking your doors and installing a security system. Homeowners need to be vigilant about potential hazards not just on their property, but also how those hazards are perceived from above. Increasingly, insurance companies are using satellite imagery and drones to assess properties, identifying risks that might previously have gone unnoticed. Trampolines, debris on roofs, and even decorative ivy can now lead to coverage cancellation, often without warning. Nationwide Phenomenon It’s not just…
Read MoreProperty insurance shopping drops into negative figures for first time in 18 months
Property and Auto Insurance Shopping Slows at End of 2021 Despite optimism at the outset of the quarter, property and auto insurance shopping trended below 2020 levels at the end of 2021. TransUnion’s (NYSE: TRU) latest Personal Lines Insurance Shopping Report found auto insurance shopping was down an average of 12.5%, while property insurance shopping dropped an average of 3.4%, compared to the same time period in 2020. Record-breaking prices for both new and used vehicles deterred many consumers from auto shopping, and in turn, reduced insurance shopping by as…
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