Lemonade’s 700,000 Waiting Customers: The Future of Car Insurance Is Knocking When Lemonade, the tech-driven disruptor in the insurance world, announced that over 700,000 customers are lined up, eagerly awaiting its car insurance rollout in regions where it’s not yet available, it turned a few heads. That’s not just a waitlist—that’s a crowd, and it’s a strong indicator that something significant is brewing in the car insurance industry. But what’s fueling this surge of interest? And what does it say about where the insurance market is headed? Lemonade’s Growing Waitlist:…
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Fewer people are switching auto insurance carriers
More consumers are shopping around for coverage, but not purchasing it More people are shopping around for auto insurance coverage, but fewer are actually changing their carriers, according to the latest J.D. Power 2015 U.S. Insurance Shopping Study. Shopping for insurance coverage has become quite easy, with many consumers choosing to do so from their mobile devices. With shopping becoming easier, consumers are beginning to look for alternatives to their existing auto insurance policies, but they may not be buying new policies even if the policies they find are better…
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