Safeco Insurance to Retire Brand Name by 2026, Liberty Mutual Consolidates Personal Lines Under Its Banner The insurance industry is undergoing another round of transformation, with Liberty Mutual Insurance announcing plans to retire the Safeco Insurance brand name in 2026. Safeco, a name synonymous with the independent agent channel for home, auto, and specialty insurance, will no longer serve as a standalone identity. All of Liberty Mutual’s personal lines products will instead operate exclusively under the Liberty Mutual name. Safeco’s Legacy of Strength and Partnership Since its founding in 1923…
Read MoreLiberty Mutual’s Big Move: Why Safeco Insurance Is Retiring After 100 Years
