Live Insurance News

LiMu vs. Mayhem vs. Flo: Who Wins the Branding Wars in Insurance?

April 1, 2025 Marc

Mascots and Marketing Mastery in the Insurance Industry When was the last time you heard the name “Liberty Mutual” without imagining an emu in sunglasses? Or thought of Allstate without the charming calamities of Mayhem? These quirky mascots have become household icons, and for good reason. According to a recent MarketCast study analyzing insurance advertising performance from January 2024 to February 2025, mascots like Liberty Mutual’s LiMu Emu and Doug, Allstate’s Mayhem, and Progressive’s Flo and Jamie are leading the charge in how brands connect with their audiences. From humor…

Allstate’s $4 Billion Acquisition Comes with a Cybersecurity Crisis

March 11, 2025March 11, 2025 Angela Linders

New York Sues Allstate over Data Breach Failures A new lawsuit filed by New York Attorney General Letitia James has sparked renewed attention on the importance of cybersecurity, particularly in industries holding sensitive personal information. The case targets National General, a subsidiary of Allstate, accusing the company of failing to report a data breach and neglecting to implement reasonable safeguards to protect customer data. Here’s what we know so far and what it means for you. The Breach That Sparked the Lawsuit According to a recently published article on Reuters,…

Texas Senate Bill 1246 Proposes State-Run Auto Insurance Program

February 25, 2025February 24, 2025 Nordstrom

With insurance premiums steadily climbing and accessibility becoming a key concern, Texas lawmakers are pushing for change through Senate Bill 1246 (SB 1246). This groundbreaking proposal introduces a state-administered auto insurance option, aiming to improve affordability and competition in the auto insurance market. Sponsored by State Senator Roland Gutierrez (D-San Antonio), the bill brings the promise of accessible coverage for millions of Texans while challenging the dominance of private insurers. Affordable Auto Insurance for Texans SB 1246 seeks to establish a public auto insurance program administered by the Texas Department…

Why Insurance Companies Are Skipping Super Bowl LIX

February 7, 2025February 6, 2025 Angela Linders

Super Bowl LIX: Why Insurance Ads Are Missing from the Big Game Super Bowl commercials have long been an event within the event—a parade of creativity, humor, and sometimes absurdity. Yet, this year, something curious is happening. For Super Bowl LIX in 2025, not a single property and casualty insurance company, including big names like State Farm, Progressive, GEICO, and Allstate, will grace the advertising slots. This shift leaves some wondering what changed in an industry once so eager to captivate America’s largest annual audience. The reasons, as it turns…

Inside Nationwide’s $1.25B Deal with Allstate and What It Means for Workplace Healthcare

February 3, 2025February 3, 2025 Angela Linders

Stop-loss segment of Allstate Corporation

Nationwide’s $1.25 Billion Deal to Acquire Allstate’s Stop-Loss Segment Nationwide, a Columbus-based insurance company, has announced its plan to acquire the employer stop-loss segment of Allstate Corporation for a staggering $1.25 billion. The deal is set to finalize in the second half of 2025, marking a significant move for both companies. But what exactly does this mean, and why does it matter? Let’s break it down. What Is Stop-Loss Insurance? First, let’s cover the basics. Stop-loss insurance is a type of coverage designed to protect companies that fund their employees’…

Texas Files Lawsuit Against Allstate Over Alleged Illegal Data Collection Practices

January 15, 2025January 14, 2025 G. Turner

Allegations of Unauthorized Tracking The state of Texas has launched a lawsuit targeting Allstate, one of the nation’s major insurers, accusing the company of illegally collecting and utilizing driver data without consent. This lawsuit, filed by Attorney General Ken Paxton, asserts that Allstate created an extensive “driving behavior database” using data obtained from over 45 million Americans. This database, reportedly developed by Allstate’s data analytics subsidiary, Arity, allegedly relied on tracking technology embedded into mobile applications without users’ knowledge. The complaint further claims that Allstate profited by leveraging this data…

High Wind Warnings Issued as California Faces $20 Billion in Fire Losses

January 11, 2025January 13, 2025 Live Insurance News

California Wind Forecast and Fire Risk Southern California is bracing for another dangerous fire weather event as the Santa Ana winds are set to return. After a brief reprieve over the past 24 hours, forecasters predict wind gusts of up to 65 mph will sweep through the region late Saturday into Sunday morning, once again intensifying wildfire threats. The National Weather Service has issued High Wind Warnings for much of Los Angeles and Ventura Counties, elevating the fire outlook to a “Critical” risk level. Key fire zones, including areas affected…