Upon the turn of the 20th century, society as we know it changed forever. With the industrial revolution having sown the roots of modern society, we saw significant transport, business, and education breakthroughs. Communities began to develop faster in the last two centuries than ever before. With the increasing need for labor, businesses flourished, and the free market came into existence. With this diversity in the industry came the freedom of choice in several avenues. One area of society that benefitted incredibly from the industrial revolution was the education sector. …
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#1 Way to Immediately Increase Agency Book of Business
Allstate Santa Clarita insurance agent Kimberley Ellison understands that communication is key. Santa Clarita insurance agent Kimberley Ellison knows that the key to growing an agency book of business isn’t in gimmicks and marketing ploys. It’s in communication. This Allstate agent is an active member of her community and encourages her team to be the same. As such, Ellison has come to know the shape of her community, understanding that the population she serves as a Santa Clarita insurance agent is 28 percent Hispanic. What does this mean in terms…
Read MoreTop 3 reasons to focus insurance marketing on Pinterest
Agency owners and agents themselves are missing out on leads and branding opportunities. Insurance marketing on Pinterest is, so far, widely underutilized, despite the powerful opportunities it offers for finding leads and branding an agency. This platform is virtually untouched among agents, despite its immense potential. Agents willing to think outside the box can use insurance marketing on Pinterest for low cost opportunities that simply aren’t available on other social media platforms. To discover exactly how this opportunity applies to you and how you can go about using it, register…
Read More7 Reasons to Choose Cloud Based CRM for Your Small Business
Look around you and take stock of the various changes happening in the world. While we are in 2020 and in the middle of a global pandemic, there are also many opportunities to run and grow a business online since there is now a greater emphasis on not only building a presence online, but also on selling online. The world’s marketplaces have moved online with entire businesses finding a way to appear and do business in the E Commerce space. For this, one needs many tools and technologies that can…
Read MoreWhy You Should Consider Video Marketing
Video marketing was once considered a high-cost production marketing asset with a low ROI value. Essentially there was no real way to measure attribution, the audience and marketing channels were limited. Small business owners such as insurance agents would rather allocate their marketing budget to other more traditional methods such as direct mail, radio spots, or updated digital ads. However, this often felt impersonal, cookie-cutter, and did not provide any real useful information. In highly competitive space, such as insurance agencies, building a relationship with prospective and existing clients is…
Read MoreDigital Marketing Strategies for Small Business Firms
For small business firms, having clear digital marketing strategies is very important because it is one of the most competitive industries on the Internet. In order to stay competitive, you should always present digitally, as it seems difficult to recognize your firm without it. The user searches for the services and always chooses the top websites in the search engine results page, which means that you only win when you take the first position in the search engine. Digital marketing is the acronym to achieve a high position in a…
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